Our commitment to positively influence the lives of people, families and communities affected by alcohol and other drugs is unwavering. The development of the Palmerston Strategic Plan has been a highly collaborative process, including significant input from our Board, executive, staff and clients, as well as from funders and service partners.
Strategic Plan

Palmerston has been providing services to the West Australian community since 1980. Building upon our strong history, Palmerston continues to be an organisation of quality, adaptability and innovation.
Our Driving Values
Compassion (Koort-ni)
We work in a person-centred way demonstrating empathy, human kindness, integrity and authenticity in our relationships with individuals, families, colleagues and the community.
Connection (Moort-ak)
We seek to foster a sense of belonging ensuring each person feels valued, seen and heard.
Acceptance (Ngala-k Djinang noonook – WE SEE YOU)
We respect and value people’s differences without judgement, and consistently seek to support people to realise their full potential as connected and contributing members in the community.
Respect (Kunyah)
We value everyone and treat people with dignity and professionalism, with courtesy, politeness and kindness and promote cooperation to achieve our common goals.
Excellence in Service (Moorditj Kaatadjin)
We know that service excellence makes our clients feel valued and we will provide high quality service at every opportunity, consistently meeting or exceeding our clients expectations.


Our Vision
To be recognised as a bold and leading addiction, health and wellbeing service that improves lives.
Our Fundamental Purpose
To positively impact the lives of people, families and communities affected by alcohol and other drugs.
Towards 2026
“Towards 2026” is a bold, exciting strategic plan, where Palmerston continues to build upon our strong foundation and reputation for service excellence, to grow the reach of our services and to increase our impact within the communities in which we work. We look forward to continuing to work towards our vision to be recognised as a bold and leading addiction, health and wellbeing service that improves lives.
Factors key to our success will include:
- Ongoing investment in our people, capability and culture
- Capitalising on our systems capability
- Development of strategic partnerships and collaborations
- Building our brand and profile
- Increased measurement and demonstration of outcomes
Our Board, management and staff genuinely look forward to working with all our valued stakeholders on the exciting journey ahead.
Louise Forster
Chair
Emma Jarvis
Chief Executive Officer

STRATEGIC PRIORITY
Positively influence more people’s lives and with greater impact
GOALS
- Continue to be recognised as an organisation of choice for Aboriginal clients and staff
- Be recognised as an organisation of choice for LGBTIQ+ clients and staff
- Expand, promote, and celebrate our youth services
- Enhance our cross cultural capability to better support CALD communities
*WA OUTCOMES
Connected and Safe
STRATEGIC PRIORITY
Increase broader addiction, health and wellbeing services through bold innovation and proven authentic partnerships
GOALS
- Further support our communities through business growth in new service areas
- Enhance core service delivery models through a flexible, assertive and recovery-focussed approach
- Provide innovative services to better address comorbidities
*WA OUTCOMES
Healthy Equipped and Safe
STRATEGIC PRIORITY
Evidence our capability, capacity, and reputation for service excellence and evaluation
GOALS
- Enrich Palmerston’s brand affinity
- Use data and technology to inform business decisions and improve service outcomes
- Share our learnings and insights with the sector, funders and the broader community
- Maintain the highest standards of governance
- Strengthen financial resilience
- Ensure our people have the skills and capability to successfully deliver on our innovative models of care


