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When meth is cheaper than booze, we need a culture shift – Op-Ed for The West

By January 20, 2025May 1st, 2025No Comments
When Meth Is Cheaper Than Booze, We Need A Culture Shift – Op-Ed For The West - Mca Photography 0185

Palmerston CEO Emma Jarvis Calls for a Cultural Shift on Addiction in WA

In a powerful opinion piece published in The West Australian today, our CEO Emma Jarvis addressed the alarming rise in methamphetamine use across Western Australia, particularly in remote communities where drugs are now sometimes cheaper than alcohol.

Citing recent wastewater analysis showing meth use has surpassed pre-pandemic levels, Emma highlighted some of the social determinants of health such as employment, housing stability, and access to mental health care, that have exacerbated substance use challenges.

Emma’s piece called for:

  • A cultural shift that reframes addiction as a public health concern, not a criminal issue.
  • Investment in prevention, harm reduction, and treatment services to create safer pathways for those struggling.
  • Collaboration between government, healthcare providers, and community organisations to deliver long-term, place-based solutions.

Palmerston remains committed to helping individuals and families overcome alcohol and other drug challenges through accessible counselling, rehabilitation, and support services.

Check out Emma’s full opinion piece in The West Australian here, or read the transcript below:

When meth is cheaper than booze, we need a culture shift

EMMA JARVIS

Methamphetamine use, which had decreased during the COVID-19 border closures, is on the rise again in WA.

Wastewater analysis from April 2024 indicates a significant increase in methylamphetamine consumption, surpassing pre-pandemic levels, particularly in remote areas where drugs are now sometimes cheaper than alcohol.

This trend reflects complex social, economic, and environmental factors rather than mere personal choice.

Social determinants of health — such as socio-economic status, education, employment opportunities, housing stability, and access to health care — play a crucial role in influencing health outcomes and exacerbating substance use issues.

Remote communities often lack essential services like mental health support and addiction treatment, leaving individuals and families without necessary assistance.

Compassion is vital in addressing addiction.

Stigma often deters individuals from seeking help.

Creating a supportive environment is essential.

A cultural shift is needed to view addiction not as a criminal issue but as a public health concern linked to broader life challenges.

Community leaders in the Kimberley have say that without adequate resources for drug rehabilitation and support, the difficulties faced by individuals and families are likely to persist.

The 2019 WA Sustainable Health Review told us health care must extend beyond hospitals to include primary care and diverse health services.

It advocates for partnerships among communities, industries and government levels to address myriad factors essential for health and wellbeing.

The WA Government has recognised this necessity through initiatives like the Methamphetamine Action Plan, which emphasises collaboration between agencies and community organisations.

Harm reduction is a vital framework that acknowledges the realities of drug use while seeking to minimise harmful consequences. Place-based prevention, early intervention, harm reduction and treatment services, such as needle exchange programs and accessible detox and rehab facilities, can create safer environments for those struggling with addiction.

The calls from community leaders should serve as a rallying cry for policymakers to invest in comprehensive prevention and treatment initiatives that empower individuals to manage their substance use safely.

As we engage in this critical dialogue about addiction and mental health, we must remember that every individual deserves access to compassionate care and responsive support.

The urgent pleas from Kimberley community leaders present an opportunity for meaningful change. Addressing methamphetamine use requires more than immediate assistance; it demands a commitment to long-term solutions rooted in empathy and understanding.

With concerted efforts from all sectors of society — government, community organisations, healthcare providers — we can foster an environment where individuals struggling with addiction are met with hope and compassion rather than judgment.

Together, we can advocate for stronger communities across WA equipped to tackle the challenges posed by substance use head-on.


Emma Jarvis is the chief executive of the Palmerston Association

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